Preview of the newsletter

This is an issue of the curent newsletters that I am working on, at the moment.
Creating a good email newsletter isn’t as easy as putting together some layers in Photoshop. You need to take into consideration some key elements that can make it or break it.

The biggest risk is being targeted as spam from the recipients. I do not know how your inbox looks like, but i can tell you that mine is pretty crowded. So any new newsletter or automated email that i receive makes me want to report it as spam. Therefore the first and most important thing you must take into consideration when you send an email newsletter, is the subject. I can’t stress you hard enough about the importance of this element. This will either make it or break it. This email will either be opened or reported as spam, just by it’s subject line. But more on this subject in the future.

If your subject line is good enough or the recipient can recognize the sender as a spam-safe address, you can start to present the newsletter.

As a good rule of thumb, start by remembering why they did receive this mail. A small copy like “Thank you for your newsletter subscription on mysite.com!” will do the trick.

Thank you message

This way you show them that THEY subscribed to your newsletter and you didn’t get their address from random email lists. If you see a line like this you will think that you subscribed to this newsletter because it was something that interested you, so you might just go on and read it.

Paired with this, you must have the “To unsubscribe from our newsletter, click here.“.

Unsubscribe link in the footer

It must be very visible and easy to access, because you will not keep a customer by hiding the unsubscribe button and you want people to unsubscribe rather then report you as spam. So you can put this in the header of your email or in the footer.

Ok, now you have to take care of the may browsers and email clients that coexist out there. A good idea is to have a link that makes it possible to view the email in a browser, rather then in your favorite email client. This way you can be sure that all the images are displayed correctly.

View page in browser link in the header

Design related, there is not much to say. Every email has it’s message, it’s offer and pictures. Remember a “call to action” button, like the “Buy now” and if you have a facebook page or a twitter account, it is a good idea to specify them in the footer. The orange left-right borders that might look weird for the untrained eye, are cut in angles that make you focus on the content and not outside the email. For more on this topic please check Logo Design Process For FITUCCI from Just Creative Design.

Hope this helped a bit as an introduction in the world of email newslettering. What are your tips on this subject? Don’t be shy, leave a comment.

Dragos Muntean

Here is a little bit of what I am working on right now, it is a new personal project, something like a personal journal, like a sketchbook. I hope this way i can separate all the personal stuff, like photos, thoughts, tweets and designs, from the professional work. But the road is long because this website will require coding as well and that is not one of my strengths. I do not want to give this web site to anyone else to help with the code because i think it is time for me to learn new things. I do not wish to become a web developer my any means, but it will be helpful for a better understanding of the web technologies on my future projects.


What do you think of the new design? It is a minimalistic approach to a website but I think I like it.
Let’s see what I can achieve here.


Till next time,
Dragos M.

Raiders of the Snow

The full size is 1920×1200. Feel free to download and use it.

What do you think about it? Leave us a comment.
Dragos M.

Intentio -the blog

This morning, i woke up with a new idea. What about a pro-bono project? I think I’m mature enough for this step. Especially after so many temptations on starting such a project.
Inspired by the work of Stefan Sagmeister I have decided, starting today, DVisionDesign will be working on the first pro-bono project.
I want to keep you updated, in the upcoming weeks, with the status of the project, pictures, dialogs and thoughts.
So if you are interested in this project follow us on twitter or keep up with us with the RSS system.

Valentine - by DragosM

The wallpaper got featured in Smashing Magazine, among other great designs and, as expected, lots of them concentrated on V Day..

If you like the design, or need something new on your desktop, feel free to download it:

1920×1200 1680×1050 1440×900

In case you have a different screen size, feel free to leave a comment and I’ll post the one you need.

Our site was selected by the CSS Awards team to participate in the CSS Website of the Year 2009 competition. But for now we received an Honorable Mention and were included in their online gallery or honorable mentions.

CSS Awards mention